by Eddy Perez | Feb 7, 2022 | Housing Market, Lending Practices
Many business owners say finding their perfect client can be difficult, but it is an essential part of marketing. Many successful mortgage professionals will work with anyone, but they fail to create a marketing strategy that speaks to their specific type of customer....
by Eddy Perez | Jan 17, 2022 | Lending Practices, Technology
Do you have good systems set up? Or any systems at all? Chances are, even if you’ve never written them down or thought of them as systems, you do. Think about tasks you often do. Over time, you’ve likely figured out the most efficient way to do that thing each time....
by Eddy Perez | Dec 21, 2021 | Lending Practices, Surveys
How do you get feedback from your borrowers? Follow-up surveys after you close can give you valuable information about your business that can guide its growth. You can also use your surveys to make it easy for borrowers to refer friends and family looking to buy or...
by Eddy Perez | Dec 15, 2021 | Lending Practices
Are you set up to serve all potential borrowers in your area? We continue to see data that show discrepancies in how lenders treat members of different ethnic groups and people with disabilities for home loans. You have the opportunity to set yourself up to help local...
